- Easy: to navigate, simple, not much to read, explanation available but not mandatory
- Surprise/Discovery: find something new, be surprised
- Perspective: communicates the subjectivity and allows for a view from various perspectives
- Participatory: keeps me active, gives an opportunity to respond to the work
- Emotional Reaction: leaves an emotional mark
- New Sensation: engages at least one of the senses in a new way
- Shared: could be nice to share the experience with others, not a must
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