• Easy: to navigate, simple, not much to read, explanation available but not mandatory
  • Surprise/Discovery: find something new, be surprised
  • Perspective: communicates the subjectivity and allows for a view from various perspectives
  • Participatory: keeps me active, gives an opportunity to respond to the work
  • Emotional Reaction: leaves an emotional mark
  • New Sensation: engages at least one of the senses in a new way
  • Shared:  could be nice to share the experience with  others, not a must