Last weeks our guest talk was Sigi Moeslinger who graduated form itp in 1996 and started antenna design together with Masamichi Udagawa  in 1997.

these  are my takeaways from the talk –

  • the best audience in installations are kids
  • get feedback on your interactive design from your family and friends
  • in each city people react and behave differently, even towards common experiences such as riding the on the subway
  • don’t prescribe people how to use your design, suggest options
  • color coding in design helps the users, so it’s useful to incorporate it into instructions
  • in itp you learn how to learn.


Sigi said she is inspired by Toshio Iwai

From the about page :

Antenna’s people-centered design approach aims to make the experience of objects and environments more meaningful and exciting. Projects range from public to commercial, from applied to exploratory. Antenna’s design approach, incorporating rapid prototyping and user involvement, helps understand human behavior, which is particularly important when designing the unfamiliar, elicited by new technology.

In the public sector Antenna designed three new fleets of subway cars for New York City, all of which are in service now. Antenna has also designed hardware and screen-interface for various automated ticket vending machines for the Metropolitan Transportation Authority of New York.

On the commercial side Antenna works with Hi-Tech companies to help them identify and design user-focused products and services, which take advantage of latest technological developments. When addressing such difficult issues involving novel technology and transformation of culture, these companies value Antenna’s vision and its integrated approach to hardware and software design, necessary to create a coherent user experience.

An important aspect of Antenna’s activities is the engagement in conceptual design explorations outside of the commercial context. In the form of interactive installations, Antenna investigates the cultural role of electronically enhanced objects and environments. Through these installations, Antenna creates a new aesthetics of technologically mediated experiences and stimulates discussion on the evolution of the digital artifact.